ACS Site

I created these for the African & Caribbean Society of the University of Birmingham a few years ago. The initial version with the fire and spears was really liked but after discussions with the client we decided that the imagery, while powerful, did not quite hit the mark.

In version 2 the cool yellow the sun radiating warm rays was chosen as the sun links both Africa and the Caribbean together. The clock tower is a very iconic image from that area of Birmingham and when combined represents the group’s goal to bring their cultures to the university with brightness and energy.

The logo along with the site I built went on to win an award at the university for “Best Rebranding”